Social Media has many shapes & forms. To provide commercially viable Social Media marketing strategies all the different types have to be rigorously considered and selectively implemented.

The different kinds of Social Media reflect 5 social behaviours of Online users; 1) social sharing, 2) social networking, 3) social commenting, 4) social bookmarking and 5) social reviewing.

iParticipate has produced a mini report to share.

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So, these 5 social behaviours lead to different kinds of Social Media being available for participants;

1_Content communities; e.g You Tube, FriendFeed, Flickr, Vimeo, MetaCafe

2_Social networks & communities; LinkedIn, Facebook, Bebo, MySpace, Ning, Online gaming such as World of Warcraft

3_Blogs & microblogs; e.g. Tumblr, Twitter, TypePad, WordPress

4_Forums, comments & user reviews; e.g. TripAdvisor, Amazon, Lonely Planet Forums, Yelp, ePinions 

5_Wikis; e.g Wikipedia, wikiHow, Wikia, Wikinews

6_Social bookmarking; e.g. Delicious, Stumbleupon

7_ Social aggregating; e.g. Digg, Reddit, Yahoo! Buzz

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