The case for Social Media is threefold; generating traffic, customer acquisition and customer retention. Social Media can positively contribute to your organisations Digital marketing objectives.

If you are actively involved with Digital marketing or are considering a new approach then Social Media should be on the organisation's radar. Social Media should not be a singular Digital activity and will not fulfill all your goals. However, with a clear strategy and commitment from within the organisation its impact will be most effective over the medium to long-term.

Participate with our own social network;  iParticipate's community

1_Traffic: drive targeted traffic; better search engine rankings (inbound links); higher Reach; viral; interaction with suppliers, partners & staff; building brand awareness

2_Acquisition: attracting new customers; lead generation; inducing product trial; customer referrals; sales channel; customer insight; building market share

3_Retention: improving customer retention; customer dialogue and servicing; engagement, loyalty & affinity; Online PR and reputation mangement; NPD; improving marketing return on investment

So, if you are a commercial enterprise, an organisation not driven to deliver shareholder returns, or a not-for-profit charity then you should be considering Social Media marketing. Social Media is a flexible, multi-plaform Digital activity which is cost effective to create and implement. Efficient technology platforms ensure effective tracking and monitoring leading to ROI evaluations.

Participate with our own social network;  iParticipate's community

iParticipate SocialMedia. Encouraging dialogue ®


Copyright © iParticipate SocialMedia 2010