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iParticipate's goal is to create and implement commercially viable Social Media marketing strategies for Digitally active organisations. It is fair to say Social Media can be complex but not complicated. The technology contributes to reducing this complexity.iParticipate partners with the most relevant technology providers of software platforms to deliver against your brief. In fact, to deliver efficient output for clients the agency will also consider using free tools that are available Online. These are detailed under 'Work'. All technology partners, solutions & options will be detailed upfront in the initial response to any brief. 
In Social Media, technology can help to measure, track and monitor Online conversations, discussions & attitude. There are 2 approaches to using technology for Social Media campaigns;
1_Web analytics to measure user behaviour on Social Media sites; Social media sites: unique visitors, page views, visits, return visits, interaction rate, time spent on site, video installs & other relevant actions taken Blogs: conversation size including; the number of sites, links and reach of a conversation whose content includes relevant key terms. Secondly, the relevance of the site such as the conversation density, credibility of the author and relevance of the content Widgets and Social Media applications: installs (number of applications, number installed per user), active users, audience profile and unique user reach 2_Bespoke tools to measure sentiment and attitude of user dialogue on Social Media sites; Qualitative attributes; participation and comments, what was said & how much was said Tone; the sentiment of what was said and what was meant
iParticipate SocialMedia. Encouraging dialogue ®
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